Question

The strategy canvas for movie theaters includes factors such as prices, comfort, customer service, concessions variety, and hours of operation. Which of the following value curves is most likely to represent a theater that successfully positions it self as a differentiator?A. low price, high comfort, high customer service, high concessions variety, low hours of operation
B. high price, high comfort, high customer service, high concessions variety, low hours of operation
C. high price, low comfort, low customer service, high concessions variety, low hours of operation
D. low price, low comfort, low customer service, low concessions variety, low hours of operation

Answer 1

Answer:

The correct answer is B

Explanation:

Value curve is the one which states graphically, the way or manner or method, in which the industry or the company configures the products or the services to its customer. This is a powerful as well as effective tool in order to create the new market spaces.

So, the strategy which the company should use in order to make themselves as a differentiator by offering the high customer service, high price, high concessions, low operation hours and the high level of the comfort to the customers.