Question

A snack manufacturer realizes that he must increase the salt content of his company's chips by at least 3% in order for a sample of consumers to notice that the chips are saltier than they were before. This example most nearly illustrates the concept of a(n):

Answer 1

Answer:

Difference threshold.

Explanation:

Difference threshold is the minimum amount by which a product component has to change before a difference is noticed by a customer 50%of the time. Difference threshold applies to all the ways we perceive things through smell, hearing, touch, taste, and sight. They all have thresholds that need to be met before a stimuli is noticed.

Difference threshold is important to a business because it is the point at which the needed change is noticed by the customer, and avoids waste through overallocation of resources.

The snack manufacturers adding 3% salt to chips before the consumer notices increase in salt is an example of difference threshold.

Answer 2

Answer:

The correct answer is letter "B": Difference threshold.

Explanation:

The difference threshold is the minimum stimulus necessary for an individual to detect it 50% of the time. People face the difference threshold as a just noticeable difference. When a change is perceived but there is no stimulus causing that change of perception, the threshold is called absolute.