Answer:
Belonging/Social needs.
Explanation:
Maslow's hierarchy of needs theory advocates that every human has few needs which are essential to motivate them to do work, if one need is fulfilled he will go for the next one. He identified 5 categories of needs:
Back to question:
It can be assumed that owner is trying to create a sense of unity or togetherness by giving away free lunches. This relates to the 3rd need of a person which is sense of belonging he wants to have a sort of affection for his coworkers.