Answer:
(E) the product's differential benefits
Explanation:
Product differentiation is the use of unique, distinctive characteristics or special features to a product to ensure unique selling proposition of the product. It helps in defending high prices: It helps the companies to give a reason why they charge a high price for their product. It allows the companies to compete in areas other than price the differentiation allows a company to achieve a competitive advantage over other companies offering similar product substitutes. It is an essential marketing process that is of vital economic importance to a business.
