Celebrated Products is introducing a new line of celebrity signature sunglasses. The sales manager wants a media blitz to make customers aware of the line and create early sales typical of a "pull" pattern. Which will be a likely result of the marketing manager's plan?
a. a stable demand pattern
b. emergency shipments
c. an erratic demand pattern
d. strain on the logistics system

Erratic demand patterns are common in spare parts supply networks. Due to the characteristics of nonlinear dynamics, aperiodic variations and deep uncertainties, the erratic forecast of demand remains a challenge.

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osondumartins osondumartins · Answer 2 · 2020-02-20T04:02:08+01:00

Answer:C. An erratic demand pattern

Explanation:An erratic Demand is the demand for a product or set of products that are seasonal or a product whose demand is time based.

Celebrated products are products whose demand are more with seasons such as CHRISTMAS LIGHTS, CHRISTMAS TREES etc once the season or the celebration period if over the demand reduces accordingly.

The "pull" pattern of marketing will result in the making the product have a high demand in a particular time.