Question

Hohner is a company that manufactures and markets harmonicas, a product with a steady demand rate. It is so successful at what it does that the company controls 85 percent of the world's harmonica industry. In terms of the adaptive strategies, Hohner would most likely be categoriz

Answer 1

Answer: DEFENDER

Explanation: An adaptive strategy is a strategy put in place by business organisations in order to survive or remain profitable or in business during hard and unpredictable economic conditions. It helps the business to think beyond the usual to make certain strategic changes and decisions.

According to Adaptive strategy Hohner will most likely be described as A DEFENDER as it product has a steady demand rate with a very high market share.

Answer 2

Answer:

defender

Explanation:

When a company adopts a defender strategy it is basically trying to keep its existing market share, rather than trying to increase it.

In this case, Hohner can afford to adopt such an strategy because they control a very large market share and expanding it would cost too much and is not worth it.

Instead of concentrating on offering different products or innovations, defenders usually take advantage of economies of scale to offer low prices and generally high quality products.