Question

The central focus of the marketer's activities is to develop mutually beneficial relationships with customers and potential customers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage customers to _________________ the firm's products because that will ____________ the customer's lifetime value to the firm.
Which of the following terms/words best express what marketers should do to enhance a customer's lifetime value to the firm?
recommend; increase

Answer 1

Answer:​Strong word-of-mouth communication about; increase.

Explanation: When a marketing organisation promote a mutually beneficial relationship with its customers it will help the customers to go ahead to market the company and its products with a strong word- of-mouth communication, the firm's products because that will increase the customer's lifetime value to the firm,this will help the firm to be more profitable and make more revenue now and in the future.