Question

Safeway Food Stores is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a _______.

Answer 1

Answer: Marketing Strategy.

Explanation:

Safeway Food Stores have developed a market strategy, where a product is developed and then a target market is identified for the product and methods of making the product appear attractive to the consumers in the target market is created. A market strategy is long term plan used to improve sales of business.