Question

If Ben & Jerry’s sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a __________ strategy. A. Product development
B. Market development
C. Market penetration
D. Diversification
E. Market saturation

Answer 1

Answer:

C. Market penetration

Explanation:

Market penetration is a strategy used by an existing seller in a market to increase their market share. Market penetration can be achieved by promotion, price, and distribution improvement.

In this instance Ben & Jerry’s used promotion to penetrate the market and sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream while maintaining same price.