Question

Ira believes that Damien soap moisturizes effectively. When she sees Damien shampoo at the store, she purchases it as she assumes that it will have the same effect. In this case, which of the following forms of learning influences Ira to buy Damien shampoo?


A. Selective distortion
B. Product differentiation
C. Self-actualization
D. Stimulus generalization

Answer 1

Answer: Stimulus generalization.

Explanation:

Ira is making purchase of Damien soaps based on the Stimulus generalization that the soap would perform in the same way as what she has in mind. Stimulus generalization is when an individual reacts to similar stimuli in similar ways.