Question

Lands' End allows customers buying shirts to choose from a variety of fabrics and types of collar and sleeve based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services.This is an example ofA. concentrated marketing.B. segment marketing.C. niche marketing.D. micromarketing.E. mass marketing.

Answer 1

Answer: Micromarketing.

Explanation:

Micromarketing involves marketing efforts directed towards meeting the needs of specific members of a target market. Land's End is making use of Micromarketing to meet the clothing needs of their consumers by producing clothing with their exact measurements.