Options: decreasing an importance weight. increasing a performance belief. decreasing the performance belief for a competitive retailer. adding new benefits. focusing on all benefits.
Answer: ADDING NEW BENEFITS.
Explanation:Adding new benefits or improving existing benefits are ways used by Store or business organisations to attract new customers or to retain existing ones or improve its number of loyal customers.
Benefits are free services or gifts given, Brainchild has increased the benefits of buying from its store by offering discounts, gift wrapping, and free shipping,all these will attract more customers to its store and hence increase loyal customers and number of customers.
