During the information search stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winter wear clothing.
Explanation:
As a buyer, we always look into lot of recommendations and options to buy a product.
Information search is the major phenomena while buying a product. Information search helps in making decision for a consumer or purchaser.
Information search can be classified into two types:
i) Internal research
ii) External research
Newspapers, magazines and even word of mouth help in providing information during decision making process. This information search before buying a product helps the consumer to make good decision and gain profit over their purchase.
