Question

Scott, a manager at the Rome, Italy, store of an American-owned clothing company, understands the differences and similarities between American and Italian customers, customs, culture, and practices. As a result, Scott uses his understanding of Italian culture, tastes, and business practices to help him market his products to Italian customers in Rome—and he uses his understanding of American culture to sell his products to American tourists who are visiting Rome. Scott is an example of a geocentric manager. True or false?

Answer 1

Answer:

True

Explanation:

The geocentric approach is the practice by multinational corporations of hiring the most qualified person regardless of their nationality. The proponents of the geocentric approach argue that the world has a pool of talented employees. Corporations should employ the most eligible or the best suited for position irrespective of nationality.

Scott has the skills and experience to be at the American-owned store in Rome.  He understands the culture of the customers visiting the store. Scot is the manager, not by virtues of his nationality, but because he is qualified and suited for that role.