When trade-offs have to be made between achieving long-term and achieving short-term objectives, Multiple Choice
long-term objectives should take precedence unless the short-term performance targets have unique importance.
long-term objectives should never take precedence until the short-term objective is achieved.
short-term objectives should take precedence unless the long-term performance targets are not achievable.
short-term objectives should take precedence because they focus attention on delivering performance improvement.
long-term objectives should never take precedence until the short-term objective is achieved.

As per the question, while making trade-offs that are required to be made between the achieving of short as well as long-term objectives; it must be considered that 'long term objectives must take precedence until one or more short-term performances are not achieved as these short-run targets have a very unique and vital role in attaining the intended long-term target'. Short-term targets are categorized as the building blocks to accomplish the long-term targets and therefore, while preparing a trade-off long-run objectives should be prioritized only when the short-term objectives are successfully achieved. Thus, option A is the correct answer.