Question

A general rule of thumb among marketing researchers is to use __________ first and then collect __________. a. external secondary data; internal primary b. datainternal primary data; external primary datac. primary data; secondary datad. secondary data; primary datae. observational data; questionnaire data

Answer 1

Answer:

The answer is "Option d"

Explanation:

The rule of thumb allows you to speak with 100 people in your competition for each important subset. It is a sample, that can't be trimmed for a smaller audience, in this process, the secondary data  is used first then the primary data is used, and other choices, that can be listed as follows were wrong:

• Option a and option b is wrong because, the internal-external, and data internal primary isn't a part of this process.
• In option c, It is wrong because in this process first secondary data is used then primary data is used.
• In option e, The survey and report aren't used in this rule, that's why it is wrong.