Answer:
Selective comprehension
Explanation:
Selective comprehension can be defined as an interpretation of consumers messages consistent with their attitudes, motives, beliefs, and experiences.
In this form of interpretation, a consumer analyzes his memory of past experiences with a particular brand or company.
When a customer decides on buying a product, he/she evaluates from which brand he/she buy that product. In this process, he/she will memorize experiences of past either good or bad, and based on these experiences, the customer decides whether to buy the product from the same brand or not.
So, the correct answer is selective comprehension.
