Question

Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-of-mouth on social media has been needed. For only $9.95, you can buy a quart bottle. The preceding describes the _________ for Samantha’s company.a. Marketing mix
b. Perfect strategy
c. Organizational strategy
d. Strategic objective
e. Strategic tactic

Answer 1

Answer:

a. Marketing mix

Explanation:

Marketing mix describes the place, promotion, price, and product that is unique to a particular business. Each of these is selected in such a way that iteets the business goals and objectives.

For Carlota's business the product is bottled hot sauce, the place the product is sold is via eBay, the price is $9.95, and promotion is by word of mouth.

Answer 2

Answer:

A) Marketing mix

Explanation:

Carlota or Samantha are following a very short marketing mix strategy, she is basically focusing on the product (hot sauce + family recipe + locally grown peppers), the place (Ebay and Amazon + FedEx), and the price 8(she probably just decided to sell it at $9.95).

But she is lacking promotion or real marketing efforts like advertisement, publicity, sales promotions, etc. Word of mouth is probably the most effective tool in marketing, but it is also a very limited tool. The advantage of online sales is that you don't need a huge office with tens of people working besides you, you only need google ads for online advertising.