How might social media be used to develop more trust- ing relationships between management and employees? Between a company and its customers?

One way for a brand to lose credibility before a social audience is to simply spam them with "opportunities" to buy a product or service without providing any value. This value can come in many forms, but it must be designed to teach, entertain, ignite discussions and get honest comments. Social networks are the perfect platform for a brand to communicate its experience in a particular industry, and it does so by providing excellent content that people will share with others. This is how companies can become opinion leaders in their space.

Transparency

this is an area that executives and decision makers have feared most, but an obstacle that must be overcome for a company to succeed using social networks. In today's digital world, transparency is an inherent reality, as people will talk about the problems associated with their online brand. Companies must accept this and get involved in guiding that conversation. In an eMarketer report, 77% of shoppers said they are more likely to buy from a company if the CEO uses social media, and 82% trust the company more. This is impressive and shows how consumers want to interact with high-level brands and executives.

Fast and responsive customer communication

if consumers know that they can communicate with their company through social networks and are encouraged to do so, this is a good opportunity to deliver a unlimited service in front of a large audience. Do not be afraid of customer complaints. Approach them head on. These opportunities can often become excellent testimonials when customers are handled with care.

Guarantees responsibility

when companies openly participate in social networks and encourage their audience to interact with them, a certain level of responsibility is guaranteed. By using social networks aggressively, a brand can be responsible for providing excellent products, services and customer service. They can't afford not to! But isn't that the goal anyway?

Fun and simple commitment

Another way to build and maintain trust is through entertainment. Do not always try your company and its services or value. This energies the thought of leadership and content marketing. Provide value in a fun and creative way through daily content, applications, videos, contests, sweepstakes and infographics. The opportunities are endless.

Social responsibility

An excellent way to build trust with your customers is to let them know that you care about others rather than yourself. The same goes for creating brand value. Socially responsible brands often gain more momentum because their customers know that it is not just about profits, but that they are also giving back to their communities or the world around them. Public channels such as social media are the perfect platform to communicate this message and let it spread organically. For example, Marriott is conducting a registration campaign that encourages guests to register, and the hotel will donate $ 2 to charities. This promotion is intended to take advantage of a typical social interaction for the common good.

Consider these six methods of building trust when marketing your brand through social networks. There are many other ways for companies to create brand confidence in the digital space