Answer:
d) Mass Customization.
Explanation:
The options for this question are missing. The possible options are:
A) Market aggregation
B) Customer accumulation
C) Niche marketing
D) Mass customization
In marketing, the term Mass customization refers to a manufacturing technique that makes the consumer to be able to have the flexibility to personalize their products while making mass production products. In other words, it meets the consumers' needs but adds the fact that they are able to personalize their product feeling it has some uniqueness to it.
In this example, Girls can log onto the Barbie website and design their special Barbie doll, choosing her skin tone hair color, accessories and name. Since they are having the flexibility to personalize their products feeling their Barbie is unique. Mattel is using mass customization.
Answer: They can choose the doll's skin tone, hair color, clothes, accessories, and name. dolls are created to the new owner's specifications and mail to her by Mattel. With this doll, Mattel is using: Mass customization.
Mass customization: is called the technique under merchandising and manufacturing which are pools the adaptability and personalization of customized products with low unit costs.
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