Question

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of ________.a. reverse innovation.
b. ethnic sensitivity.
c. promotional flex.
d. unethical marketing practices.
e. glocalization.

Answer 1

Answer: Reverse Innovation.

Explanation:

Reverse Innovation is been used by Unilever company in making products for developed markets. Reverse Innovation involves introducing a new product to a developing market and if it succeeds in that market, the same product is then introduced to a developed market.