Answer: b. is one of the determinants of the intensity of rivalry in the industry.
Explanation: intensity of rivalry occurs between competitors in an industry and it is the extent to which firms in the industry impact one another to either maximize their profit potential or limit it. Competing firms in most industries are mutually dependent in such a way that any move by any one firm is noticeable by another. As such, rivals harness various strategies based on price, product, advertising etc. to boost their profit while limiting profitability of others. These strategies often increase the cost of operation leading lower supply or reduce the price of
products leading to greater demand. Consequently, the intensity of rivalry among firms in an industry is an integral part of determining the condition a firm is in for doing business.
