Businesses face a multitude of problems in their efforts to develop successful marketing programs. The varying legal systems of the world and their effect on business are of the utmost importance. Just as political climate, cultural differences, local geography, and different business customs must be taken into consideration, so must the legal questions such as jurisdictional and legal recourse in disputes, protection for intellectual property rights, extended U.S. law enforcement, and the enforcement of antitrust legislation by U.S. and foreign governments be taken into consideration. New to this scene is the Internet. It creates new legal entanglements. Many of these legal issues have not yet been fully addressed.
