Question

Mars Inc., a San Diego–based advertising agency, offers various services, such as sales promotion, marketing research, package design, direct marketing, and publicity as well as planning, creation, and advertising production. In this scenario, Mars is an example of a(n):

Answer 1

Answer:

Full service agency

Explanation:

A full service advertizing agency offers a lot of effective options to its principal to promote its product and acts in the best interest of the principal.

Such marketing agencies manages marketing and advertising operations of the companies and earn a mutually agreed fees. There are a lot of services that the company can offer to businesses to promotes its products and some these are adressed in the question as well. Usually the services offered also includes marketing through the internet which costs less than advertising on the radio, etc.