Answer:
marketing research
Explanation:
Marketing research -
It refers to the method of collecting , interpreting and analyzing the information about the goods and services in the market , is referred to as the marketing research .
All information about the past of the products is considered , the target of the company is also considered along .
The method helps for the prediction of the future of the company .
Hence , from the given scenario of the question ,
The correct term is marketing research .