Question

Skullcandy makes headphones. For 2016 it plans to offer a new product line of wireless headsets to the marketplace. It planned on increasing its market share in the wireless headset marketplace 5% by rolling out targeted marketing campaigns to athletes to obtain 5000 leads for this new product line by July 2015. This is an example of a company’s_________.
A. objectives
B. mission statement
C. tactics

Answer 1

Answer:

The correct answer is letter "A": objectives.

Explanation:

A company's objectives describe the goals of the firm and the strategy that will be used to achieve them. These goals also define the resources -human and material- that will be necessary and the targeted time in which the entity intends to reach the objective.