Question

A good brand name should ________. Select all that apply. a. be legally available for use and unique among competition b. realize the functions of sales promotion and persuasion c. be distinct from any other brand name d. make the customer curious about what product or service is involved

Answer 1

Answer: Options A, B, C and D are correct.

Explanation:

A brand name is the name by which a business product(s) can be identified with within a market. A good brand name has to be a name not in use, very attractive to consumers and should be an easily marketable brand name.