Question

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino _________.
A. value
B. belief
C. custom
D. idiosyncrasy
E. demographic pattern

Answer 1

Answer: Custom.

Explanation:

The 3M company modified their product to resemble what is obtainable in the Custom of the Philippines people to enable increased sales. A custom of a people is the way of life or behavior of a people over a long period of time.