Answer: Planning
Explanation: A strategic marketing planning process sets out all the aspects linked to a business, and that also have an impact on the business. This process clarifies your position in the industry that you are in, and establishes your target market. This plan gives your business value and creates memorable connections with your customers.
In the planning phase of the strategic process, the business' goals, objectives and mission is set out. It is important for the mission statement in particular to be set out, because this will form the tone of your business and be used as a guideline of the business throughout. Burt's Bees mission statement clearly lays out the primary aim of why the business was started and what and who the products cater for. This mission statement serves as a reminder of the function of their business and also to propel them forward for future generations to come.
