Answer:
C. Both of them is the correct answer.
Explanation:
A perceptual map is a diagrammatic way of visualizing a description of the perceptions of clients regarding particular attributes of a company, brand, goods, service, and product.
A perceptual map aim is to recognize the images that the customers have and feedback they have to services, goods, brands.
Business researchers utilize perceptual mapping to distinguish the products and the potential products based on the opinions of clients, and this data helps the company to develop a powerful competitive plan, communication plan, and brand design.
