Question

From the buyer's perspective, which of the following is a benefit of a product with a well-known brand name?

A. differentiates products so that prices can be set higher
B. quality assurance helps in promotional efforts
C. adds to repeat purchases

Answer 1

Answer:

C. adds to repeat purchases

Explanation:

From the buyer's point of view, a well known brand name helps to distinguish the product from others on the market.

When value is associated with a particular brand, buyer will tend to seek it out when making purchases, therefore resulting in repeat purchases.

Branding is a great way for companies to increase their competitive advantage over other products in the market.