Question

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Answer 1

Answer:

Integrated Marketing Communication

Explanation:

Integrated market communication is a way to synchronise market communication and all communications related to it. It is a simple concept that helps to carefully link all messages and communication channels. It maximises the effect on customers and it is a cost-efficient method. It helps to deliver all relevant information to the end-user in the most effective manner possible.