Answer: The criteria that are mostly used to determine which new information systems project to develop are as follows:
1. Available Resources
2. Technical Risk
3. Project Size
4. Potential Benefits
5. Customer Retention
The arguments Bob petroski might make for developing the proposed customers loyalty system, is that, it will be the best way for a firm to retain it's customer, and increase the number of times a customer patronize the firm. It is also a way to appreciate the customers that are loyal to the firm. It can also benefit the employees, which patronize the company's goods and services always.
Explanation: a firm that has worked more to have a good customer loyalty system, are likely to not to consider much on customers Retention, because the loyalty bonus also tend to retain customers to the firm.
