Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

A right of publicity is the right to control the commercial value of your name, image, likeness, voice, signature, or other personal identifying traits that are unique to you.

The right of publicity is all about identity. Depending on who you are your identity is a significant asset, worth millions of dollars, and able to wield significant power over the government, business, and private sectors. Put another way, identity is a valuable property right.

Not taking necessary permission from a celebrity to use her identity is Violation of the right of publicity

fichoh fichoh · Answer 2 · 2020-01-31T06:28:32+01:00

Answer: Appropriation

Explanation: Whenever an individual's personal identifier such as name, picture, endorsement is used for commercial purpose or financial gain without the owner's authorization, The user might have committed a tort of Appropriation under the category of privacy invasion.

Here, Brix Beauty Salon used the celebrity's name and photograph to serve a commercial purpose without the celebrity's consent. Therefore Brix Beauty Salon as committed a tort of Appropriation.