_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

A. Vendors
B. Lead users
C. Resellers
D. Inventors

American economist Eric von Hippel (born in 1941) coined the term "lead users" to refer to users that are ahead of trends, subject to innovate because of having more advanced needs than average consumers. These types of users have unsatisfied needs that the market does not provide which pushes them to create new products or modify existing products.

_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend. A. Vendors B. Lead users C. Resellers D. Inventors

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_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

A. Vendors
B. Lead users
C. Resellers
D. Inventors