Andrea wanted to purchase a gaming desktop computer. After a lot of research, she decided to buy a desktop from a retail store which was giving 3 videogames free with the computer. In this scenario,

Respuesta :

The correct question is:

Andrea wanted to purchase a gaming desktop computer. After a lot of research, she decided to buy a desktop from a retail store which was giving 3 videogames free with the computer. In this scenario, the gaming computer, along with free videogames, is an example of a(n) _____.

Answer:

Augmented Product

Explanation:

An augmented product is an intangible feature or add-on that comes with a product. For example warranty on a television, free customer support, free delivery, and so on.

This is a good sales strategy that differentiates a product from others on the market.

In the question above, the video games are an additional feature that adds value on this particular desktop computer, and differentiates it from others.

ACCESS MORE
EDU ACCESS