Question

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.


A. ​Market-based scorecard analysis
B. Marketing audit
C. Test market
​D. Marketing plan

Answer 1

Answer:

B. Marketing audit

Explanation:

Marketing Audit is an important tool in marketing that helps the organisation to know if there is any change in their competitive environment. By so doing the organisation wont be left out and would continue to grow prospectively.