Answer:
You are looking for a solution to organize your small closet. After visiting the IKEA website you discover the perfect components to make your closet more useful. Marketing just highlighted a benefit for:
You the consumer
Explanation:
Marketing is an aspect of business that can be defined as the act of communicating a company's product information to potential customers with the aim of converting them to loyal customers. In the business world, there is competition for the market share, therefor businesses need to utilize effective strategies that will ensure that they have a bigger share of the market as compared to the competition. Marketing strategies target various audiences that can be beneficial to them.
In our case above, the potential customer had a problem with organizing her closet in such a way that the closet can be more spacious. She decided to visit IKEA which is a multinational group that deals with the selling of ready-to-assemble furniture. The information from the website helped her determine the perfect components to make her closet more useful. The marketing highlighted a benefit for her as a consumer.
