Question

Stew leonard's has created what has been the "disneyland of dairy stores," complete with costumed characters, scheduled entertainment, and a petting zoo. it's built 30 additions onto the original store, which now serves more than 300,000 customers each week. this legion of loyal shoppers is largely a result of the store's passionate approach to customer service. instead of focusing on individual transactions, stew and his staff are putting a priority on

a) decreasing customer-perceived value
b) managing partner relationships
c) attracting "butterflies"
d) converting "strangers" into "butterflies"
e) capturing customer lifetime value

Answer 1

Instead of focusing on individual transactions, stew and his staff are putting a priority on capturing customer lifetime value.

e) capturing customer lifetime value.

Explanation:

Customer service is the assistance or advice provided by the retail store or company to the consumer who purchases or uses their product.

Good customer service provides timely assistance and upbeat service to their customer. Sellers always ensure the needs of their customers which would reflect positively on the company or business.

Good customer service can attract many loyal customers and increase their business in turn. Paying attention on customer can helps to increase the number of loyal customers visiting the shop.