Question

Location is very important in the marketing of ________ because consumers desire to purchase these goods with a minimum of shopping effort.

A. unsought goods
B. shopping goods
C. specialty goods
D.convenience goods

Answer 1

Answer:

D. convenience goods

Explanation:

Convenience goods -

It refers to the goods or items , that the consumers purchase without putting a lot of efforts , is refers to as the convenience goods .

The public can very easily have access to these goods , for example , newspaper , petrol , grocery , magazines etc. are the example of convenience goods .

Hence , from the given information of the question,

The correct term is D. convenience goods .