Question

"The Greedy Hand" is a book on the U.S. income tax system. Its publisher has targeted people who hold Libertarian political beliefs and listen to conservative radio talk shows. The publisher has used _____ segmentation in this scenario.a. mass marketb. post hocc. psychographicd. geodemographic

Answer 1

Answer:

The correct answer is letter "C": psychographic.

Explanation:

In Marketing, psychographic segmentation refers to a market segmentation that divides consumers into sub-units based on special features. Psychographic segmentation groups potential customers by factors such as personality traits, opinions, attitudes, interests, hobbies, lifestyle, social status, and degree of loyalty. This is done to provide different types of consumers a product that may suit them accordingly.