Question

Denton Security sells home security and monitoring systems. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics, such as selling features that customers do not really need, are tolerated. Denton Security is being operated as if it is committed to the ________________ business philosophy.

a.Selling-orientation
b.Societal marketing concept-orientation
c.Production-orientation
d.Marketing-orientation
e.Relationship marketing-orientation.

Answer 1

Answer:

The answer is a.Selling-orientation

Explanation:

A sales oriented company aims at selling products when customers need to be persuaded about the products. They tend to believe they can sell sufficient products by means of aggressive sales and promotion of their products.