Question

Craig sees that his company's quarterly sales and profits are significantly above projections and says, "That's great. Let's keep doing what we've been doing." Craig is ignoring the __________ step of the marketing planning process.
evaluate performance (T/F)

Answer 1

Answer:

Evaluate performance

Explanation:

Performance is an important part of marketing planning process. It gives employers and employees the opportunity to see the quality of work done, and come up with areas of improvement for the future.

When Evaluate Performance step is not done, what was done right is not identified for future replication.

This will most likely lead to decline in future performance as efforts will be more or less trial and error.