Question

The Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

Answer 1

Answer:

B) business portfolio analysis

Explanation:

The Boston Consulting Group uses its BCG Matrix (AKA Growth/Share Matrix) to analyse a company's brand portfolio in order to determine possible long term strategic plans. Strategic planning should help the company achieve its growth potential through a process that reviews its product portfolio and divides them into: question marks, stars, poor dogs and cash cows.

This way the company can decide where to invest, which products to discontinue, and which products to develop.