Question

What strategies should a direct response message use? Check all that apply.

a. Close pleasantly with a forward-looking statement.
b. Use graphic devices to make the message more readable.
c. List answers to the customer’s questions in the order asked.
d. Place the most important information first.
e. Avoid answering difficult questions, so you don’t confuse the customer.

Answer 1

Answer:

The correct answer is letter "A", "B", "C", and "D".

Explanation:

Direct response messaging aims to provide customers with a clear response to a claim or concern they have. First, the letter is replied with the same subject of the previous correspondence to demonstrate the case is being followed. Then, all relevant information is provided at the beginning of the letter. The questions or doubts of the customer must be answered in the order asked. If necessary, graphics can be used to help customers understand easier. Finally, the letter must have a forward-looking statement in the closing showing willingness to provide further help if needed.