Question

A local art gallery keeps information on its customers regarding their preferences for certain artists as well as the style of art that interests them. The gallery uses this information to inform the customers when new products arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
A) Value co-creation
B) Customer relationship management
C) Transactional marketing
D) B2B marketing
E) The supply chain

Answer 1

Answer:

The correct answer is letter "B": Customer relationship management.

Explanation:

Customer Relationship Management or CRM is a term of the Information Technology (IT) industry that applies to methodologies, software, and in general, to the capabilities of the internet that help companies to manage customer relationships in an organized manner by storing some of their information useful for future business.