Question

A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website. This campaign was part of GEICO's:______.
a. market segmentation plan.
b. positioning strategy.
c. product strategy.
d. customer excellence strategy.
e. mission statement.

Answer 1

Answer:

The correct answer is letter "B": positioning strategy.

Explanation:

A positioning strategy is a marketing practice in which a company intends to remain in the audience's minds by portraying an advertisement that provokes a reflective action, consciousness or is simply too unique to forget. This approach helps organizations to differentiate one from another in regards to the products they offer.