Which of the following marketing strategies is NOT a strategy in the​ product-market growth​ matrix? A. Market development B. Marketing investment C. Diversification D. Product development E. Market penetration

Respuesta :

Answer:

B. Marketing Investment

Explanation:

Product market growth matrix is a representation of marketing strategies a firm can opt for to gain a better market share or for the introduction of a new product.

The matrix was developed by Igor Ansoff and thus also referred to as Ansoff Matrix.

The matrix states four marketing strategies i.e Market Development, Market Penetration, Product Development and Diversification.

Thus, B. Marketing Investment does not form part of the product- market growth matrix.

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