Answer:
Transaction
Explanation:
Marketing exchange process refers to a process wherein two or more individuals buy or sell a good. Exchange refers to the consideration which is paid in return for the product i.e money.
For any exchange to take place it is essential that the good is transacted.
Customer would be the one who requires the product or the ones who create a want.
A Provider is the one who satisfies a want or say the one who makes the product available.
Product is the bundle of utilities or attributes which satisfies a want.
Transaction is effected when the buyer gets the product and the seller gets paid for the product.
