Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

This alternative is false, because if the company wants to emphasize relationship marketing, the goal of salespeople should be to use consumer loyalty strategies, and not to spend less time with current customers and more time looking for new customers.

The central objective of relationship marketing is to be able to integrate customers with the company, so that customers are recognized and have their needs and desires met, so that there is continuous satisfaction, increased appreciation of the company and sales and revenues .

ajeigbeibraheem ajeigbeibraheem · Answer 2 · 2022-04-05T13:46:21+02:00

The claim that the top management wants to devote less time to current customers and a larger share of their time to searching for new customers is a False claim and it's not the right decision to make.

What is the meaning of relationship marketing?

Relationship marketing is a subset of customer relationship management that prioritizes customer engagement and long-term client involvement over short-term objectives such as:

Customer acquisition
Individual sales.

This claim presented in the question is wrong, This is because if the firm wants to promote relationship marketing, salespeople needs to focus on using their consumer loyalty tactics in retaining current customers, spend more time with current customers rather than more time seeking for new customers.

The basic goal of relationship marketing is to integrate consumers with the firm so that their wants and aspirations are identified and addressed, resulting in continual satisfaction, increasing awareness of the brand, and improved sales and revenues.

Learn more about relationship marketing here:

https://brainly.com/question/6988222